Best two new Australian blogs

One Perfect Morning.
Estelle is not only an amazing jewellery designer but she also has the most fabulous taste in fashion and, oh boy can she write. Updated nearly daily her blog reviews the latest and greatest from the runway both overseas and back home and showcases her eclectic taste in shoes, including these Alexander Wang babies below.
Capital City Pretty.
An Aussie who is also a fashion insider, blogging from backstage at the Christopher Kane shows at London Fashion Week and showing her own paparazzi shots from the streets of Paris Fashion Week. The biggest scoop of all being a shot of the star of "The September Issue" Grace Coddington, otherwise known as the eccentric Creative Director at none other then Vogue USA. Wearing flats no less. Only Grace can get away with that at Paris Fashion Week.

Street Style pics of the week

All photos from facehunter. These photos speak volumes about originality and individuality. Why follow the crowd when you can make them follow you? Everyone loves cut off jeans right now, but the girl on the bottom makes them her own by pairing them with bright yellow tights and awesome wedges. Fashion should be fun, and Yvan's photos always capture that childlike feeling of going through a dress up box and discovering something new. The good news is he is headed down under (again) in November, so people start getting ready now!

What to wear to the races

Lady Petrova's new Spring/Summer 2010 collection is slowly popping in store, most of which will be available before the Spring racing season begins. Featuring cute white lace babydoll dresses and chic black and white polkadot prints all of which just scream to be worn in the famous birdcage tent come Cup day.





Lady Petrova can be found at Shop 3/237 Flinders Lane, Melbourne 3000 (down Scott Alley). Petrova also has a beautiful range of vintage and handmade hats and fascinators, not to mention gorgeous heels, to go with the perfect dress fit for a day at the races. Please though, don't be one of those girls staggering home heels in hand, these dresses warrant lady like behaviour.

Limedrop "Places I've never been"

The much anticipated launch of Limedrop's Spring/Summer 09/10 collection "Places I've never been" is next Thursday night at Comeback Kid. The idea behind the collection came from kitsch tourist t-shirts and souvineers which is a cute concept and the clothes have that usual quirky Limedrop edge. Featuring key cuts and colours for the season be sure to bring your purse, as you can shop at the launch too, and boy will you want to. Oh and hands off the black dress, its mine!

Transmission interupted

Tonight, while out for a celebratory dinner, Alastair (Founder of Melbourne Street Fashion.com) and I (Creative Director) found out Melbourne Street Fashion.com had been hacked. This happened during our busiest time, Fashion Week, and right now we are crazy busy trying to get it fixed. So tonight unfortunatly I'm unable to post as per normal. Hopefully on the weekend I can make up for it. I hope you understand. Its a litte sureal really, and even The Age have phoned us for an interview. I'm in shock right now.

Tonight is the night

As you read this I am at the opening of my exhibition at Comeback kid. Isn't it amazing how I can post here and be there all at once? Nah, it's just some computer trickery. So it's actually Wednesday night as I write this, and I have just rushed out to purchase the new Russh magazine (haha, get it, rushed, haha). Issue number 30, or the September issue of this beloved magazine is a true stand out on the racks. The beautiful Ali Stephens lands the cover, an interview and a 14 page spread where she rocks some amazing white bodysuits, nana nickers and some architectual Dion Lee jackets. The fashion editorials styled by Russh's own fashion editor Stevie Dance are always truly inspired, but in this issue it exceeds all my expectations. The cover says it all "one hundred per cent".



My favourite shoot in the magazine is "Creep" Apocalyptic Androgyny which stars Andre J, a model I have photographed myself (are you seeing a trend here? In my last post I mentioned how I photographed Jethro, then bam he is everywhere, maybe I am good at picking the next big thing in male models?) Andre brings the right intensity to the eerily lit shoot.

Male Model of the moment

Jethro Cave.




As shot by Hedi Slimane and well, me, ha. Jethro's photo is just one of the photos you can expect to see at next Thursday's Melbourne Street Fashion.com exhibition. I really can only think of the exhibition at this stage, with only a week to go I'm very stressed yet excited, and currently a little tipsy after the Beat Poet launch at Alice Euphemia. Fashion week brings with it so many events before and after the actual "fashion week" it really should be called "fashion month". So please bear with me as the mayhem unfolds. I'll try and keep you up to date on all the insiders news and goss, but if they keep providing unlimited free champers I don't know how I will be able to cope. I'm an easy drunk you see, and as evidenced by this post drinking and writing don't really go hand in hand.

The best of Spring Fashion Week

I have some exciting news about Melbourne Street Fashion.com. If you didn't already know I am the Creative Director there and as part of Spring Fashion Week 2009 we are having an exhibition of our street photos. All the details are on the above flyer, but basically it runs for a week from the 31st of this month and it's being held at Comeback Kid, an edgy new menswear store in the heart of the city. Showcasing the best street style this city has to offer it's a must see event during this years Spring Fashion Week, even if I do say so myself.



Another event to look out for is the Trimapee Damaged/Disposition show and party on Friday September 4th from 8:00pm. Being held at The Factory, 500 LaTrobe Street, a relativly new venue which I have recently used myself for a fashion shoot and where the recent This is not a design market was held. With its vast open interior, grubby grafiti'd walls and old factory chains laying about it has that "derelict" vibe that suits Trimapee's aesthetic perfectly. Expect to see distressed hems, androynous womenswear and lots of people having fun. Tickets are $43 and you can buy tickets here.

TV's army of dreamers

TV is a label synonymous with fun and quirkiness. Their new SS09/10 collection "Army Dreamers" doesn't disappoint. Its full of the usual Monika and Ingrid touches with its bold cuts, vibrant art nouveau prints and perforated fabrics, not to mention the amazing black fringed dress which resembles a monster. My favourite piece of the collection is the TV kaftan which displays their logo in a subtle way as you need to look twice to notice it. It is also possibly only legible when the wearer has their arms stretched out. Can you see Louis Vuitton doing that? No the logo would be all over that dress like a bad rash.

Fat good that'll do ya

Make Believe's beautiful Petal to the Metal necklaces have finally dropped instore at FAT. With prices ranging from $175 you better get in quick to get these babies. Having been featured on the Antipodium runway at RAFW, then in Vogue shortly after they are selling like hot cakes here in Australia's fashion capital. When I was at the FAT GPO store there was a line of people waiting to try them on! Now is that hype or what? The best thing about these necklaces is that they are hand crafted by some of my friends, Amber and Ebony aka Ambony. They are the sweetest girls you will ever meet, with a wicked sense of style. They are like human embodyments of the necklaces, sweet and beautiful with a punky edge.

Things I love this week

Fallen Magazine is a new Melbourne made magazine. It's awesome to finally have a stylish home grown magazine on the shelves showcasing the talented local designers, stylists and writers that I know and love.

Another thing I love this week is Limedrop's ephemeral installation at the Cloud 19 exhibition, which is part of the State of Design festival. The digital cloud print is so beautiful and dream like and Jo Duck's photography really captures that quality.

This beautiful almost spider web like scarf by Kyoko, was one of the stand out pieces I saw at last Sunday's This is not a Design Market. It is designed and made by Kyoko Osato here in Melbourne drawing on inspiration from her Japanese heritage. Her designs have a delicate simplicity to them yet are still fashion forward.

What do you love this week?

This is not a design market

The "This is not a design market" being held this weekend, looks set to be one of the best design markets of the year, and yes even with that name it is a design market, but it is more than that. Brought to you by the team behind Melbourne's beloved yearly Fashion Week pop up shop, Penthouse Mouse, you know your going to be in for an exciting time. Penthouse Mouse houses amazing art installations, live fashion shoots and live music with shopping, always making it a pleasure to attend.

This is not a design market will combine art, jewellery, homewares, clothes and more into one wholesome Sunday design experience! Support local designers and head down to 500 Latrobe Street this Sunday from 10am till 5pm.

More information can be found here.

My pick of the market is this necklace by Lola&Bailey, which you can see I'm wearing in the post below.

A little introduction

Hi there. My name is Hayley, otherwise known as Fashion Hayley. A few weeks ago GXYsearch approached me to contribute to their blog and I was intrigued. Who and what exactly is GXYsearch? And what was involved? Well GXYsearch is an innovative fashion recruitment operation, savvy to online trends. They wanted me to bring you all the goss and news from behind the scenes of the fashion industry. Together we want to get people talking about fashion, about the industry and especially about local Australian talent. We want this blog to act like a forum for the industry, so we encourage you to comment, ask questions and suggest topics to talk about.

When I last met up with Mel and Jo at their funky GXYsearch Prahran office we were all buzzing about the new Sportsgirl website which was to launch soon. Well guess what, today it finally did.


Sportsgirl Speak Up is an Australian retail first, combining an online forum, street fashion snaps, Sportsgirl TV, a blog and yes, online shopping. It's an exciting interactive platform that is sure to set the retail world on fire. It encourages the customer to get involved, have a say, voice their opinions and speak up. There is also the potential for bloggers, like myself, to get involved and lots of fun giveaways. As I type the forums are already buzzing, the street snaps have people talking and the blog is being read by hundreds of people. Why don't you have a look for yourself and speak up?

The Age

GXYSearch consultant Yvonne Hughes feature's in The Age's Epicure with husband Simon Hughes, General Merchandise Manager of Roger David, in an article about there homely cooking habits! Simon is considering a career change as a contestant in the new TV show Master Chef whilst put simply Yvonne thinks gourmet cooking is just "a waste of a sunny afternoon"!!

The Age

GXYSearch Director Melissa Bridge, gets snapped at the Middle Brighton Baths with Sacha French and Kate Langbroek (from Nova 100's breakfast show) at the launch of Cathy Freeman's new running shoe for Dunlop.

Cleo

Sportsgirl PR superstar and GXY candidate, Jade Roberts, showcases her HOT working wardrobe for this months Cleo.

The Age

GXY's Jo Spain and Tutu get snapped last week at the dAnSk store launch and end up in the Sunday Age.
dAnSk is a Scandinavian Boutique located @ 113 Chapel Street, Windsor.